Journal

IDEAS BEHINDTHE THINGS WE MAKE.

Notes on what we’re making, why we’re making it, and what we’re learning along the way.

Abstract composition of stacked planes and hairlines
Coming to the Journal

STORIES AREBEING WRITTEN.

  1. 01

    Building a house of products

    Parent, business, product — how we think about brand architecture when the next business may have nothing in common with the first.

  2. 02

    Old ingredients, modern kitchens

    Some foods do not need reinvention. They need to be made easier to buy, easier to cook and easier to keep in the cupboard.

  3. 03

    Designing a pack that earns its shelf

    Retail is a crowded room. A look at how we think about packaging as a product decision rather than a finishing layer.

  4. 04

    Why we started with a grain

    The first business a company builds says more about it than any statement of intent. A note on why Vonara Agriculture came first, and why it began with a grain.

WE’D RATHER PUBLISHNOTHING THAN FILLER.

The Journal opens when there’s something worth saying.