JOURNAL

Notes on what we are making, why we are making it, and what we are learning along the way.

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Abstract composition of stacked planes and hairlines

InsightsComing soon

Building a house of products

Parent, business, product — how we think about brand architecture when the next business may have nothing in common with the first.

A modern kitchen counter mid-preparation

CultureComing soon

Old ingredients, modern kitchens

Some foods do not need reinvention. They need to be made easier to buy, easier to cook and easier to keep in the cupboard.

Packaging studies arranged on a paper surface

ProductComing soon

Designing a pack that earns its shelf

Retail is a crowded room. A look at how we think about packaging as a product decision rather than a finishing layer.

Editorial still life of uncooked grain in daylight

StoriesComing soon

Why we started with a grain

The first business a company builds says more about it than any statement of intent. A note on why Vonara Agriculture came first, and why it began with a grain.

Coming soon

THE JOURNALOPENS SOON.

We would rather publish nothing than publish filler. These pieces are being written; they will appear here as they are finished.